Unleashing the Sound Waves: SIGWON Powers the 2023 Peach Music Festival in Fenghua
On July 8th and 9th, the Fenghua Sports Center reverberated with music and dazzling lights. The two-day 2023 Fenghua Peach Music Festival came to a triumphant close. Organized by the Fenghua District Culture & Tourism Group, this music festival featured live performances by 12 renowned musicians and popular bands who have graced national-level music festivals. Over the course of the event, nearly 20,000 enthusiastic attendees were captivated by the performances.
The 2023 Fenghua Peach Music Festival is not only the first large-scale performance held at the Fenghua Sports Center since its establishment but also the first mega music festival in Ningbo. With the aim of delivering a youthful and vibrant music and audiovisual feast for the audience, the Fenghua District Culture & Tourism Group is determined to establish the Peach Music Festival as a renowned music festival brand in China. To achieve this, the group upgraded its stage equipment by procuring a batch of new equipment at the beginning of the year. SIGWON successfully won the bidding for this procurement project and fully participated in the Peach Music Festival as its inaugural event. SIGWON provided technical services and support for the festival's stage equipment throughout the entire process.
Despite the temperature rising to 37℃, the enthusiasm of the music fans remained unwavering at this year's festival. With the pulsating beats, renowned musicians and popular bands took turns to grace the stage, igniting wave after wave of musical excitement among the crowd. The Peach Music Festival attracted young people from Zhejiang, Shanghai, Jiangsu, Shandong, and other regions, demonstrating its increasing influence and expanding reach year by year.
The Fenghua District Culture & Tourism Group is committed to continuously shaping the Peach Music Festival as a new business card for Fenghua's cultural tourism. It aims to establish it as a regional cultural brand, employing innovative marketing strategies that blend contemporary cultural trends and artistic ambiance. Through diverse cultural offerings in fields such as performing arts and cultural creativity, the goal is to transform the Peach Music Festival into a renowned music festival brand in China.